Max Sparrow

Visit Project

Our friends at Monogram Partners were working on an exciting project to create a daring, disruptive furniture brand. Rather than just create a company brand, they created an engaging character, with individuality, charm and panache. All he needed was a name. We worked closely with Monogram to create a long list of possible character names that could bring the brand to life in the right way. Evoking a sense of style and quirk, while balancing nimbleness and durability, Max Sparrow was chosen as the heir to this budding furniture empire. Click above for the full Monogram case study.

July 6, 2015

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Meet Max Sparrow. Cultured, stylish, smart, he’s an inspiringly quirky character we named for Monogram Partners to launch an online-only furniture brand.

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