Our friends at Monogram Partners were working on an exciting project to create a daring, disruptive furniture brand. Rather than just create a company brand, they created an engaging character, with individuality, charm and panache. All he needed was a name.
We worked closely with Monogram to create a long list of possible character names that could bring the brand to life in the right way. Evoking a sense of style and quirk, while balancing nimbleness and durability, Max Sparrow was chosen as the heir to this budding furniture empire. Click above for the full Monogram case study.