A key stop on Sydney’s new Metro line, Rouse Hill Town Centre is transforming. We partnered with Born & Raised to help GPT Group share their community vision.
Popular for its outdoor setting, pedestrian-friendly streets and busy community events calendar, Rouse Hill is one of Western Sydney’s most appealing destinations. With plans for its growth, GPT Group, its creators, wanted to share their 15 year vision with the community and start a conversation that gave them a say in the future of their town.
We helped the team cluster and map their core messages, unifying them under a simple theme to inspire the creative work, and make the plans for the new mixed-use development as accessible as possible.
The idea of ‘Growing Together’ was then threaded throughout all communications, including copywriting for website, public exhibition boards (supporting a community consultation project led by Elton Consulting and scriptwriting for a video. Illustrations were created by Glenn Thomas.
The plans were presented the community in Q2 2019 and objections were low, with most people positive about the proposals.