Case Study - A focus on what matters most.

We helped Focus Care create a clear, compelling brand that resonated with a diverse range of audiences. An approved provider of Government funded Home Care Packages and a registered NDIS provider, Focus Care Australia is one of Australia’s fastest growing health service providers.

Across in-home aged care, disability support and dementia care, they offer tailored support for some of Australia’s most vulnerable people. But they wanted their story to be one of positivity, optimism and togetherness, inspiring those that work with them, and their clients, to make the most of every moment.

After interviewing the founder and her team, we played back what we’d heard in the form of a draft brand blueprint. The positive, emotional response was one of the most spine-tingling experiences we’ve had in a client presentation.

Building on what we’d developed, we created a simple, flexible messaging concept that could speak to the culture of the business, and the diverse needs of the people it supports.

The line ‘That’s my focus’, used as a sign off on testimonials, demonstrates people’s unique needs and how Focus Care supports them. It works just as well for team members, who can use it to demonstrate their passions and specialisms.

The new brand strategy and messaging became the springboard for a new visual identity, and website, developed by Mike Martin Designs, which we helped organise messaging hierarchies and write copy for.