Case Study - Sowing the seeds of a bold new brand.

A SaaS business pioneering creative marketing automation, on the back of a major Series A capital raise, the MyAdBox team wanted a radical rebrand to broaden their appeal and position themselves as market innovators in this fast evolving space.

Tasked with naming the brand, and working with a brand strategy which focused on the idea of ‘the menial made magic’, we came up with the name Sesimi, partly as a nod to the magic of ‘open sesame’, but mostly to tell the story of how effective digital asset management can sow the seeds of inspiration and independence for marketeers.

With the trademark on the name secured, we worked with the team to develop a strong, distinctive brand voice, and lead messaging that showcased the benefits of the platform.