Case Study - A tale well told.

Together with Awe Studios, we worked with the management team and backers of what was formerly known as “LendGuard’ to create TaleFin – a contemporary brand that gives people more control over their credit record.

The naming brief was to flip the narrative, making the brand consumer-centric. We came up with the name TaleFin, which feels instantly familiar and engaging, yet fresh. It nicely sets up the story of credit reporting, and how it tells the ‘tale of your finances’, without using the scary language of liabilities and debt.

With the name in place, and trademark secured, we developed the key messaging for multiple audience segments and worked with Awe Studios to create the verbal side of the brand identity system.

We worked on…