Panty Postman is where Monday pants meet Friday pants. Sexy enough for date night, yet comfy enough for yoga, they're the only knickers a girl needs, delivered to subscribers in the mail once a month.
We worked with the founders from the get go, helping define the brand strategy, positioning, tone of voice and messaging, before working on the copy for web, product packaging, and EDMs. We also consulted on the on-boarding and social media strategy.
A new way to shop for knickers, we worked closely with the founders of fashion start-up Panty Postman to take their brand to market, and bring it to life with attitude.
