From naming, brand definition and expression, to everyday copywriting, verbal identity is all about having a voice. Here's a feel for the kind of challenges we take on. Part creative, part strategic, our offering is based on three key areas of writing for business.
Naming & Nomenclature
Taglines & Product Claims
Brand Positioning & Architecture
Tone of Voice
Digital Content Strategy
Customer Onboarding Strategy
Concepts and Copy
Advertising & DM
Social Media & Editorial
Web copy, eDMs & UX
KNOW YOUR VOICE.
What do you stand for?
It’s always easier to see where you’re going, when you know exactly where you stand. Whether you’re lucky enough to already have an army of loyal customers, or are just getting to know each other, a clearly-defined brand can help you connect with your audience when you’re not there to do it in person.
We can help you put together the communications blueprint for your business, covering everything from your mission, vision and values to the very name you hang above the door. Your brand has the potential to be one of the most valuable assets you own, so it’s worth taking the time to get it right.
GROW YOUR VOICE.
Get people on your side.
Once you know who you are, you’ll need to work out how you are – your brand personality. And whether you call it tone of voice, verbal identity or brand language, the way you talk has the power to shape the way people think about you.
We can help you define your brand’s voice. From articulating the key principles, to creating easy-to-understand guidelines. With just a little planning, you can make sure everyone who writes for you doesn’t just stay on brand, they help build it.
So now you know what to say and how to say it, the rest should be easy. Right? Not always. But we’ll see you right, whether you want us to bring your team up-to-speed and comfortable using your brand voice, or simply throw it all over to us to write for you.
From old-school letter writing, advertising, video scripts and direct marketing campaigns, to social media and digital UX copy, we’re happy to write on your behalf and no-one need ever know it’s us. And if you need a little art direction or design help, we can put you in touch with some of our talented partners.
Here's a taste of some of the recent projects we've been involved with - whether as direct clients of ours, or working closely with other agencies and design studios. Drop us a line for our full creds deck.
Working closely with the design and strategy teams at Frost* Design we created the new tone of voice for leading Australian engineering contractor – John Holland.
We helped Sydney design agency Biggie Smalls bring Muffin Break’s homely ‘Good Goes In’ positioning to life consistently across retail touchpoints.
Some projects have the power to change the world. The Darwin Challenge is one of them. This smart app shows the difference your meat-free days can make to the world.
It’s not every day you get to write for a celebrity chef. Working with Born & Raised, we helped brand and launch an exciting new range of Australian BBQs.
The idea of White Label Words is that we work behind the scenes, discretely getting on with the business of making other people look good, and sound great. We’re based in Sydney Australia, but have clients all over the world.
Whether you’re a business owner yourself, part of a marketing team or an agency or design studio tasked with bringing other people’s messages to life, we can help. For an overview on some of the projects we’ve worked on, just drop us a line via one of the below social networks. We’ll usually get back to you within 24 hours, sometimes even within the hour, or if you fancy a beer or coffee, come see us at The Commons, Chippendale, where we’re based.